Commerce. Clarified.

Sitelogic Commerce illuminates the path to eCommerce success. We add clarity by aligning the OmniChannel vision, integrated sales and marketing roadmaps, and advanced data architecture to measure impact and growth.

Ecommerce Strategy & Operations

We approach strategy through an operational lens. We start by identifying what your company is best suited to achieve and how we can create a distinct competitive advantage. From there, we develop an ARC Plan, highlighting the Activities, Resources, and Capabilities that should be unlocked to achieve these competitive advantages.

Services and Steps to Achieving Clarity

Vision Setting

Define the company’s strategic goals and long-term vision. Align the OmniChannel vision with business objectives.

Competitive Pressures Auditing

Analyze market dynamics and competitive landscape. Identify key differentiators and competitive advantages.

Digital ARC Assessment

Assess current digital activities, resources, and capabilities. Develop an ARC Plan to unlock potential and drive competitive advantages.

Operational Roadmaps

Create detailed roadmaps outlining roles and responsibilities. Develop learning agendas to ensure team alignment and growth.

OKR / KPI Definition

Establish clear Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs). Ensure alignment with strategic goals and operational plans.

Analytics Architecture

Evaluate current analytics infrastructure and focus on the alignment of measurement and business goals.

Meet the Team

Brea Keating
Brea is an accomplished sales and marketing strategist renowned for her expertise in driving OmniChannel sales growth. With a distinguished career working closely with leading B2C and B2B enterprises, primarily within the CPG industry, Brea’s skill set encompasses digital marketing, eCommerce, customer experience, and business development.

For over 20 years, Brea has been an integral part of Chicago’s dynamic digital business community. She is currently supporting multiple eCommerce projects with Peter Bender at Sitelogic. Prior to this, Brea spent over a decade spearheading eCommerce strategy and operations for notable brands such as Monster Energy and Dart Container, the latter best known for its iconic consumer division, SOLO Cup.

Principal StrategistView LinkedIn
Peter Bender
Peter is a cross-functional strategist with specific expertise in web planning, measurement, and optimization. He’s worked with brands like Capital One, Champion, Hanes, Kraft Heinz, L’Oréal, UFC, and Unilever.

Before moving into more strategic roles, he got his intro to the digital world as a content writer in 2008 for a SaaS startup. (Back when you could jump to the top of Google with a few hundred blog posts.)

Brea and Peter worked together in roles at previous companies and have been collaborators ever since.

Founder & StrategistView LinkedIn